On Sale Now!

Up to 80% off select frames all summer long! Visit us in-store to find your new style!

$100 Gift Card with purchase of Year Supply of Contact Lenses. (in-store purchases of eyewear, accessories and therapeutics, excludes contact lenses)

Available now! ZEISS DuraVision Gold UV is our newest, most premium lens coating. Designed for clear, effortless vision, it features our cutting-edge CleanGuardTM technology that makes lenses more resistant to smudges and dirt—for faster cleaning. And its striking golden hue is very on trend.

DuraVision® Gold UV reduces residual reflections in low light conditions between twilight and night time when eye sensitivity shifts to shorter wavelengths—enhancing light transmittance for clearer vision.